By now, almost everyone we talk to has heard about Google’s big switch in web searches this past April. Putting it as simply as possible, if your website isn’t deemed by Google to be “mobile friendly”, your site rankings can suffer on mobile devices.
This Is Important!
The number of mobile web searches has sky rocketed in the past few years. With most recent statistics having searches from mobile phones over taking searches on desktop computers. Having your website pushed down on mobile phone rankings can greatly and negatively impact your web traffic.
What are the criteria?
The criteria for being mobile friendly are based on three main components:
1) Font Size
2) Links position relative to each other
3) Mobile Viewport
Don't worry if you're not 100 percent sure what these criteria mean. Unless you are in the same business that we are, it is not your job to know everything about the internet. Thats what we're here for.
How do I fix my website?
So Google’s mobile friendly tester said that your website isn’t mobile friendly. Now what? Well you can try to make your current site responsive, or you can have a mobile only site design (generally m.yourdomain.com). Or you can have your site redesigned from the ground up to be fully responsive and meet all of Google’s criteria.
If you have any questions or concerns after reading this, we are always available to answer your questions either by email or by phone call. Get in touch with us and we can answer any questions you may have, commitment free.
Paying for website hosting is essentially renting space on a server farm somewhere in the world. When you sign up for hosting, you get features xyz and are allotted a certain amount of storage space. That is the same no matter where you go, so with that being said..
What makes one host different from the other?
This is pretty simple. Generally you can choose either Linux- or Windows-based Windows can handle a few file extensions that Linux based cannot, but other than that, they are pretty close to the same thing.
The speed of the server comes down to type of hard drives and processor in the server. While most hosts will not tell you the processor in their servers, it is a pretty safe bet that any reputable host will use decent processors in their servers. What has recently become a bigger deal is type of hard drives. A lot of hosts are switching to a full solid-state hard drive array as opposed to the older, mechanical hard drives. With no moving parts, solid-state drives can achieve read and write speeds that mechanical drives couldn’t touch.
The cPanel of your host is where you can access the files of your website, add email accounts, check website stats and get into your data base. cPanel is the most widely used host back end as it is the most stable and easiest to use. That being said, most of our clients do not even need access to the cPanel. We manage that part of the server for them as anything they need to do can be done from their website, or by giving us a call.
When it comes down to it, most hosts these days are similar with what they market. The most important things to look for are often the things they do not market. Make sure you are comfortable with all the specs a host offers before you purchase hosting and your website will thank you!
There is a huge number of social media platforms out there today. Facebook, Twitter, Instagram, SnapChat and more. With so many options, how do you know what platforms are right for your company?
The “right” platforms depend heavily on your company and the demographic you are looking to hit. For companies that are service based and looking to reach more mature adults, Facebook may be the best choice for your company. A company that offers products such as clothing, jewelry, or electronics, a photo heavy service such as Instagram would be perfect to pair with Facebook for your company. It is rare that we recommend clients use SnapChat but if your company is aiming for the younger teen demographic, SnapChat is a perfect platform.
Why can’t I do them all?
You definitely can do them all. If you think that your company could benefit from using all social media platforms, we would never say no to that. Just be cautioned that if you start using one, you have to continue using it. It is worse to have a dead social media page for your business than not having a social media page at all. Also remember that it does take time to get content for these services. You are going to need to set aside time every week to put together posts for each of these social media services.
You do need it!
Regardless of what service you choose, you do need social media. Even if it is just a Facebook, you need to have some presence on social media. Clients build trust through social media interactions and while you may never get an actual sale from the use of Facebook, it will let clients interact directly with your company and build a relationship.
Short Answer: Absolutely!
Long Answer: Tracking where your calls and emails come from helps with all your marketing efforts. When we do a marketing campaign for a client, we need to know where their calls are coming from. These metrics help us to know if we nailed the campaign and can just let it continue as planned or if we need to reevaluate the marketing efforts to help see a larger return on investment for that campaign.
So just ask how you heard about us?
Well that’s a good start for sure. But if possible, we recommend going deeper. Let's say you ask a caller how they heard about you and they say the internet. Well the internet is a big place. Does that mean they saw you on your a social media site, on a Google ad we have running, on a site ad we have running or something we weren’t expecting?
So let’s say I do dig deeper, where do I record the information?
That depends on your company’s preference. We can set you up an online call log so anyone who answers the phone can input information. Or we can make you some call slips that can be filled out and stored in a folder for review.
No matter how you choose to record them or how you get the answers, just remember to do it! This information is vital for us when we launch further ad campaigns or tweak your current ad campaigns. The more information we have the better return on investment we can get!
Testimonial videos are something we have filmed and stood behind for many years. Certainly you've seen written testimonials quoted all across the internet - Since these quotes have been effective for many years, why even bother doing a video?
Instant Gratification Society
The first reason to create a testimonial video is the number one reason we recommend videos in general.Let's face it: we're an instant-gratification society. We know what we want, and we want it right now. For better or for worse, many people don't want to waste time reading. A testimonial video is a way for someone visiting your website or social media pages to quickly hear what other people are saying without having to read a thing.
Harder to Fake
Video testimonials are much harder to believably fake than written testimonials. Prospective customers know that too, and through our experience, are much quicker to believe a video testimonial than anything written on your site.
Share Across Social Media
If my friend is in a video, I am going to share that video. The same is true for most people that use social media. The friends and family members of people in your testimonial videos can instantly give you more exposure, and you won't have to lift a finger. Your testimonial video will be doing extra advertisement for you and not costing you a dime out of pocket.
The Time Is Now
There is no time like the present to put together a testimonial video. They look great, and as long as they are put together well, last many years without having to do anything for them. Be a trend setter and be the first of your competition to have a testimonial video!