With responsive web design your website can easily adapt to display on any modern device.
From smartphones, tablets, desktops, and televisions.
Just about everyone uses a mobile device.. or 3. As we look around we see not only people using smart phones but using them excessively. There are over 1.2 billion using mobile devices to access the web, which translates into over 80% of all internet users, using their mobile devices. I think you would be safe to say that not marketing to, or being mobile friendly with, mobile users would be a detriment to your business.
With the above statistics, I think you could imagine why consumers have come to expect your site to show on any and all of their mobile devices. If you aren't what they expect they WILL go elsewhere, literally with a click of a finger.
Your website will look great and function well on any device or screen size for that matter. From smartphones, tablets, desktops, and televisions.
Search engines rank your site and will list your in their search results accordingly. Google provides search engine results free of charge. Users are used to using search engines such as Google. Google keeps its users happy by providing relevant, authoritative, and user/device friendly links to what the users searches for.
Mobile-Friendly Websites Rank Higher simply because it is more user friendly. With everyone having smartphones, and constantly using them to search. Imagine what it would be like if every site you clicked on, off of a Google results page, from your mobile device lead you to a page that was not reformatting to your device. Would you use a different search engine? Google as well as other search engines don't want to find out. Simply put, your website will rank higher if it’s mobile-friendly.
Not just online, but offline as well. People take mental note of a website they have had a good experience with. They also take note of a website they have a bad experience with. Reputation is everything, and most businesses can’t afford to give people a bad experience, digital or otherwise.
Most of your links you find with apps on mobile device are clicked and viewed on the same mobile device. 91% of mobile internet usage is used for social activity. As social media continues to grow and evolve, statics show that mobile is where the trend is going to stay. At least for the foreseeable future. If you business is or ever wants to engage in the social media audience, (Not that you really have a choice in today's age) then you can see why responsive web design is important
If you are ready to get your website "mobile friendly". Then it’s time to consider redesigning your existing website. It is a perfect time to get the look and feel that professionally represents your Brand.
If you need assistance or have further questions please feel free to contact us.
1. Video Displays Great ROI
76% of businesses say that video provides good return on investment. Even though video production is not yet the most affordable or easiest thing to do, it pays off in a big way. Content matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design came in after that.
2. Video Boosts Conversions and Sales
Adding a video to your site can increase conversions by 80%. Video may also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. Now is the time to create your professional video.
Think about it, the effectiveness of video is not even that surprising. At the end of the day, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
3. Video Builds Trust
Building trust should be a goal on its own. The whole concept of content marketing is based on creating long-term relationships and trust. Quit selling and let the people come to you by providing them useful and interesting information.
Video does it all. Video content is likely to engage us and ignite emotions. If you are serious about content marketing then you have to be serious about video as well.
Promotional videos can encourage trust as well. Some consumers are still hesitant about buying products and services on the internet. However effective marketing videos present your products in a non intrusive manner. Which is why 57% of consumers say that videos gave them more confidence to purchase online.
4. Video Can Explain Everything
98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their home page explainer video was effective.
5. Video Encourages Social Shares
73% of the social marketers use video content. Social networks encourage video content with their new features. Facebook has launched over 3600 Video, Live Video, and Lifestage. Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. YouTube is the second most popular social network in the world. 76% of users say they would share a branded video with their family and friends if it was entertaining.
6. Google Really Likes Videos
Having a videos enable you to increase the time spent by visitors on your site. In turn, longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a huge increase on how much videos affect your search engine rank.
7. Video Engages Even the Lazy Buyers
Video is a great tool for the above mentioned but it’s also super easy to consume. Today’s consumers are too busy to have time to read long descriptions or dig deep into services. They want like to see the content/products in action and get to the point of your message. This is one of the most important driving forces of video marketing.
Short Answer: Absolutely!
Long Answer: Tracking where your calls and emails come from helps with all your marketing efforts. When we do a marketing campaign for a client, we need to know where their calls are coming from. These metrics help us to know if we nailed the campaign and can just let it continue as planned or if we need to reevaluate the marketing efforts to help see a larger return on investment for that campaign.
So just ask how you heard about us?
Well that’s a good start for sure. But if possible, we recommend going deeper. Let's say you ask a caller how they heard about you and they say the internet. Well the internet is a big place. Does that mean they saw you on your a social media site, on a Google ad we have running, on a site ad we have running or something we weren’t expecting?
So let’s say I do dig deeper, where do I record the information?
That depends on your company’s preference. We can set you up an online call log so anyone who answers the phone can input information. Or we can make you some call slips that can be filled out and stored in a folder for review.
No matter how you choose to record them or how you get the answers, just remember to do it! This information is vital for us when we launch further ad campaigns or tweak your current ad campaigns. The more information we have the better return on investment we can get!
Testimonial videos are something we have filmed and stood behind for many years. Certainly you've seen written testimonials quoted all across the internet - Since these quotes have been effective for many years, why even bother doing a video?
Instant Gratification Society
The first reason to create a testimonial video is the number one reason we recommend videos in general.Let's face it: we're an instant-gratification society. We know what we want, and we want it right now. For better or for worse, many people don't want to waste time reading. A testimonial video is a way for someone visiting your website or social media pages to quickly hear what other people are saying without having to read a thing.
Harder to Fake
Video testimonials are much harder to believably fake than written testimonials. Prospective customers know that too, and through our experience, are much quicker to believe a video testimonial than anything written on your site.
Share Across Social Media
If my friend is in a video, I am going to share that video. The same is true for most people that use social media. The friends and family members of people in your testimonial videos can instantly give you more exposure, and you won't have to lift a finger. Your testimonial video will be doing extra advertisement for you and not costing you a dime out of pocket.
The Time Is Now
There is no time like the present to put together a testimonial video. They look great, and as long as they are put together well, last many years without having to do anything for them. Be a trend setter and be the first of your competition to have a testimonial video!