We are always asked "How do I get my web site on the first page of a search engine." The answer is simple: Effective S.E.O.
What is "SEO"?
Search Engine Optimization, better known as "SEO", is the process of modifying elements of a web site to better achieve optimal rankings within search engines for specifically selected keywords and search phrases. There is not "one" single element of Search Engine Optimization that independently makes a web site rank higher. Instead, it is the combined effort of many elements working together to improve how a web site is positioned on search engines (Such as Google, Yahoo, Bing and many others) in order to get your target market directly to your web site. Obviously, the best possible web site positioning is going to increase your web site traffic, online lead generation and/or sales.
What will Clear Choice Creative do for my SEO?
Clear Choice Creative is the only company in Northeast Ohio, and Western PA actually certified by Google to do Search Engine Optimization. We utilize numerous tools and ethical techniques sanctioned by Google and other search engines. SEO is a complex and time intensive process but it leads to better rankings and dominant positions on all major search engines. Our team of professional, skilled SEO experts will carefully craft a virtual road map for your site by evaluating and selecting only those search terms that are uniquely relevant to your company. We ensure your webpage is optimized down to the images to give you the best chance of reaching good web site positioning on every major search engine. No company can guarantee your placement position, but Clear Choice Creative is your best chance to achieve first page rankings.
Frequently Asked Questions:
Q2. What is S.E.O.?
A2. S.E.O. stands for “Search Engine Optimization”. What does it mean? The short answer, it’s the modifying of things on/with your website to appear higher up on search engine result pages.
Q3. What all goes into S.E.O.?
A3. This answer could be made into its own website, and probably has already. To summarize, we will use Google as they are the most widely used search engine. Google looks at the following:
- The source code of your website,
- The structure of the content,
- The time it takes for the page to load,
- The number of images on the page,
- The ability for your website to appear everywhere (devices, browsers, operating systems etc.),
- The size of the text on the page,
- The actual information itself,
- The number of links coming into the website,
- The number of links leaving the website,
- The list goes on.
When we optimize a website, we make sure to address the laundry list of things that the search engines look for. After doing that we can then focus on where in the world you are trying to optimize your website for. We start locally and eventually move nationally. That is where you get into the reoccurring optimization to continually stay relevant and be able to compete with the big dogs.
Q4. Can you get me on the first page of Google?
A4. No one can guarantee that your website will be placed on the first page of Google except Google. If they do, turn around and walk away. If they could guarantee that, they would be millionaires. The best someone can do is give you the best possible chance to appear there as the authoritative figure on a topic. All of that being said, we have had an excellent track record with every website we have optimized and can give you a very good chance to beat out your search engine result competition.
Q5. What can I do to give my site a boost?
A5. Here are a few tips:
- Add as much content to your website as possible. Content is king when it comes to S.E.O.
- Blogs are very helpful with Optimization. You are constantly adding keyword rich content all relevant to your website and usually answering questions people are searching for.
- Make sure to regularly update your website so that it doesn’t look outdated in search engine’s eyes.