1. Video Displays Great ROI
76% of businesses say that video provides good return on investment. Even though video production is not yet the most affordable or easiest thing to do, it pays off in a big way. Content matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design came in after that.
2. Video Boosts Conversions and Sales
Adding a video to your site can increase conversions by 80%. Video may also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. Now is the time to create your professional video.
Think about it, the effectiveness of video is not even that surprising. At the end of the day, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
3. Video Builds Trust
Building trust should be a goal on its own. The whole concept of content marketing is based on creating long-term relationships and trust. Quit selling and let the people come to you by providing them useful and interesting information.
Video does it all. Video content is likely to engage us and ignite emotions. If you are serious about content marketing then you have to be serious about video as well.
Promotional videos can encourage trust as well. Some consumers are still hesitant about buying products and services on the internet. However effective marketing videos present your products in a non intrusive manner. Which is why 57% of consumers say that videos gave them more confidence to purchase online.
4. Video Can Explain Everything
98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their home page explainer video was effective.
5. Video Encourages Social Shares
73% of the social marketers use video content. Social networks encourage video content with their new features. Facebook has launched over 3600 Video, Live Video, and Lifestage. Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. YouTube is the second most popular social network in the world. 76% of users say they would share a branded video with their family and friends if it was entertaining.
6. Google Really Likes Videos
Having a videos enable you to increase the time spent by visitors on your site. In turn, longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a huge increase on how much videos affect your search engine rank.
7. Video Engages Even the Lazy Buyers
Video is a great tool for the above mentioned but it’s also super easy to consume. Today’s consumers are too busy to have time to read long descriptions or dig deep into services. They want like to see the content/products in action and get to the point of your message. This is one of the most important driving forces of video marketing.